West Michigan has played a vital role in Callie’s view of community, creativity and innovation. The unique diversity of talent, knowledge and ambition is one of the main reasons Callie chose to call West Michigan home.
Her entire career has been in commercial real estate, working in various markets throughout the state. Her background in marketing and sales allows her to be able to strategically support advisors and clients in a variety of ways.
Callie loves being able to tell the unique stories of each business, client, advisor and community through the content she curates. Each story provides the local market with deeper insights into that business or individual. In her role at Advantage, Callie provides strategic marketing support to the retail and office advisors. Her role includes the creation and implementation of Advantage company branding, email marketing, company events and website integration, as well as digital strategies through advertising, social media, SEO and analytics. Callie works closely with each advisor to highlight their work and more importantly their clients work across the region.
